With a background in quantity surveying as well as over 25 years experience in the A/E and construction industry, Jenny provides cost planning and management services on a wide range of project types, from seismic retrofit to modernization work and new construction projects throughout the United States and overseas. Jenny is the managing principal responsible for management of the organization and presiding over day-to-day operations of Directional Logic.
Martin brings to the table a 45-year building profession career. He has extensive experience working with internationally renowned architects on a variety of building types. He is a motivator and communicator as well as a proactive team player, working collaboratively with long-term Clients and delivering superior outcomes on the many projects with which he is involved.
Alistair has over 35 years of experience in the construction industry and works on a diverse range of project types with an emphasis on technology, healthcare, corporate commercial and convention centers. Alistair leads the development of our technical services and continuous improvement mandate. He has particular knowledge of Building Information Modeling, integrating it into the cost planning and value management services we provide.
Breck Perkins is a veteran construction industry executive with over 35 years of experience on projects of all sizes, types and in many different geographic locations. With years of experience as an active participant in the construction process, Breck is acutely aware of the on-going necessities of effective project management, including the continual monitoring of manpower, scheduling and overall project cost management.
With years of experience in both Architecture and Urban Design, Moon leverages her unique skill set in carrying out cost planning and cost estimating tasks on a variety of sectors with accuracy, precision, and attention to detail. Moon is a consummate team player and strives for highly efficient collaborations that emphasize clear communication amongst stakeholders, from project commencement to completion.
Directional Logic is a professional construction cost consulting firm that provides a unique approach to the full range of cost planning and management services, advising on the feasibility of projects from inception through conclusion of the construction period. We help our clients identify and deliver value by providing directional thinking that is embedded into financial logic. We listen attentively to our clients’ needs and guide them through the process by providing cost effective solutions. We always invest time and effort to understand our clients’ businesses and requirements and offer them our support.
Directional Logic is a California corporation with Federal and State certified Woman Owned/Minority Small Business status.
Analysis of Options and Identification of Affordable Solutions
Benchmarking (Design Criteria and Cost)
Change Order Evaluation
Cost Modeling to Establish Budget
Cost Planning, Estimating & Management
Feasibility Study Cost Analysis and Strategic Advice
Procurement and Contract Advice
Reconciliation and Coordination with Local Consultants
Risk Analysis (Contingency)
Soft Cost Budgeting
Our vision is to build a trustworthy company which services its clients in distinctive and important ways and reflects the practical application of our core values throughout.
Focus - We are a client-centered company
People – An uncompromising respect among ourselves and our clients
Conduct – We will conduct ourselves with dignity
Delivery - We aspire to provide world class services and deliver excellence
Workplace - We are passionate with what we do and balance hard work with loads of fun
We understand our clients’ business and passionate to help solve their problems and strive to achieve their goals with our proven approach. We are committed to always go extra mile to fulfill our clients’ needs by being efficient, open and honest with them, and provide value added service.
We believe that proactively facilitating early conversations brings team members’ expectations into alignment, and represents the single, best opportunity for implementing effective construction cost management and control.
The key concept to the alignment process is that “any single leg must be informed and is the result of the relationship between the other two.
The alignment process tests each element of the triangle in order to see if it needs adjustment in order to meet, or balance, expectations.
The greatest opportunity for achieving alignment of collective expectations is during the initial phase when project visions and program are being established as most cost drivers are still flexible.
Continuous involvement in the project gives us opportunities to be on top of the design and engineering development and allow us to update and track our cost plan against the budget. Ultimately it allows the owners and design team to make better-informed decisions during the design phase.
Value engineering is an embedded process in this approach.
Antoine Predock | BOORA | Calatrava | Christian de Portzamparc | Daniel Libeskind | David Chipperfield | Elizabeth Diller |Frank Gehry | Herzog & de Meuron | IM Pei | Jean Nouvel | Legorreta + Legoretta | Norman Foster | Peter Zumthor | Renzo Piano |Richard Meier | Snøhetta | Thom Mayne | Toyo Ito Shigeru Ban | Steven Holl
Academy of Motion Picture Arts and Sciences | University of Southern California | University of California | Los Angeles County Museum of Art
Mexican Museum San Francisco | Temple University, Philadelphia | U.S. Department of State | U.S. Department of Veterans Affairs
LOS ANGELES COUNTY MUSEUM OF ART*
Los Angeles, California
Architect: Atelier Peter Zumthor & Partner
The project is a transformation to the existing Los Angeles County Museum of Art replacing three original 1960s buildings and a 1980s building, totaling 400,000 SF. The building will still be raised about 30 feet off the ground and will span across the Wilshire Boulevard. The energy-efficient building with a huge solar array on the roof houses exhibition space, public program, restaurants, art collections and storage space.
Academy Museum of Motion Pictures*
Los Angeles, California
Architect: Renzo Piano Building Workshop
The Academy Museum of Motion Pictures project comprises transformation of the existing May Company Building and a new expansion to the north a 1000-seat theater with an outdoor exhibition terrace on top of it. The building complex is a Museum of 290,000 square feet of state-of-the art galleries, exhibition spaces, movie theaters, educational areas and special event spaces.
Temple University New Library*
The 200,000 SF New Temple University Library will provide 2,044 seats and will include a wider variety of neighborhoods and spaces to support a range of working and learning activities, specific user groups, specialized activities, and academic services. The new library is poised to create a new Academic Core with a renewed Paley Learning Center, new science buildings, and a new quad all immediately adjacent.
UC Merced Downtown Administration Center*
Architect: Heller Manus Architects
The project consists of a new construction of the Administration Center for the Downtown Campus of University of California Merced. The building program consists of open office space with limited of private offices, meeting rooms, office support, Cafe and Staff Breakrooms/Kitchen, a Conference Center, Makers Space, and lobbies. The overall project gross floor area is approximately 68,000 square feet on a 46,000sf site.
Dwight D. Eisenhower Presidential Memorial*
Architect: Gehry Partners
The new plaza-type Memorial consists of a series of 80'-0" high concrete columns, clad in stone, supporting a stainless steel cable grid. A tapestry element, specially commissioned and constructed of stainless steel wires is hung from the cable grid. Stone memorial elements with inscriptions and bas relief on limestone paving. A large glass canopy element is also included. The promenade includes paved areas and terraces, seating and planted areas including mature trees.
At Directional Logic, we are constantly looking for talented individuals who are:
Please send us a resume and letter of interest sharing a bit of information about you and
what you would bring to Directional Logic. Submit via email to