With a background in quantity surveying as well as over 25 years experience in the A/E and construction industry, Jenny provides cost planning and management services on a wide range of project types, from seismic retrofit to modernization work and new construction projects throughout the United States and overseas. Jenny is the managing principal responsible for management of the organization and presiding over day-to-day operations of Directional Logic.
Martin brings to the table a 45-year building profession career. He has extensive experience working with internationally renowned architects on a variety of building types. He is a motivator and communicator as well as a proactive team player, working collaboratively with long-term Clients and delivering superior outcomes on the many projects with which he is involved.
Alistair has over 35 years of experience in the construction industry and works on a diverse range of project types with an emphasis on technology, healthcare, corporate commercial and convention centers. Alistair leads the development of our technical services and continuous improvement mandate. He has particular knowledge of Building Information Modeling, integrating it into the cost planning and value management services we provide.
Breck Perkins is a veteran construction industry executive with over 35 years of experience on projects of all sizes, types and in many different geographic locations. With years of experience as an active participant in the construction process, Breck is acutely aware of the on-going necessities of effective project management, including the continual monitoring of manpower, scheduling and overall project cost management.
Directional Logic is a professional construction cost consulting firm that provides a unique approach to the full range of cost planning and management services, advising on the feasibility of projects from inception through conclusion of the construction period. We help our clients identify and deliver value by providing directional thinking that is embedded into financial logic. We listen attentively to our clients’ needs and guide them through the process by providing cost effective solutions. We always invest time and effort to understand our clients’ businesses and requirements and offer them our support.
Directional Logic is a California corporation with Federal and State certified Woman Owned/Minority Small Business status.
Analysis of Options and Identification of Affordable Solutions
Benchmarking (Design Criteria and Cost)
Change Order Evaluation
Cost Modeling to Establish Budget
Cost Planning, Estimating & Management
Feasibility Study Cost Analysis and Strategic Advice
Procurement and Contract Advice
Quantity Surveying
Reconciliation and Coordination with Local Consultants
Risk Analysis (Contingency)
Soft Cost Budgeting
Value Engineering
Our vision is to build a trustworthy company which services its clients in distinctive and important ways and reflects the practical application of our core values throughout.
Focus - We are a client-centered company
People – An uncompromising respect among ourselves and our clients
Conduct – We will conduct ourselves with dignity
Delivery - We aspire to provide world class services and deliver excellence
Workplace - We are passionate with what we do and balance hard work with loads of fun
We understand our clients’ business and passionate to help solve their problems and strive to achieve their goals with our proven approach. We are committed to always go extra mile to fulfill our clients’ needs by being efficient, open and honest with them, and provide value added service.
We believe that proactively facilitating early conversations brings team members’ expectations into alignment, and represents the single, best opportunity for implementing effective construction cost management and control.
At Directional Logic, we are constantly looking for talented individuals who are:
Please send us a resume and letter of interest sharing a bit of information about you and
what you would bring to Directional Logic. Submit via email to